Land Rover Sculpture Revealed at London Design Festival
Posted on Mon 25th Sep 2017 at 15:11
Land Rover has revealed their dramatic sculpture at the London Design Festival. The installation unveiled at the Design Museum in Kensington puts forward an exceptional understanding into the Land Rover design ethos of ‘Reductionism’ that was the inspiration for the new Range Rover Velar. The sculptured representation is Land Rover design in its purest form; beautifully balanced curves and lines with stunning proportions that are a vision of future model design.
Gerry McGovern, Land Rover Chief Design Officer commented, “Creating a positive emotional response is central to Land Rover’s modernist design philosophy.
Every line and every feature has a purpose. It’s an approach defined by creative intelligence.
Through the art of simplicity and reducing complexity, modernity is brought to the forefront – creating compelling objects of desire and vehicles with a timeless quality.”
Now in its 15th year, The London Design Festival honours and advocates London as the world’s capitol of design and gateway to the international creative community.
The ‘Reductionism’ installation from Land Rover is on a platform at the entryway to the Design Museum, 224-238 Kensington High Street, Kensington, London W8 6AG, and can be seen until 16 – 24 September.
